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Assignment Three: My Little Book of...
The brief: Create two books explaining and exploring the typographic and layout principles you have researched in this section. Book 1: My Little Book of…Good Typography Using the reference material that you’ve gathered throughout the exercises and research tasks in Part Three, design a book which explores traditional ‘good practice’ in typography. What is readability and, as a designer, how can you aid it? Visually explain the typographic principles that we’ve touched on in

Christine Griever
Jan 269 min read


Research task 3: Sourcing images
As a student on this course you have access to Bridgeman and Oxford Art Online image libraries, which are a wonderful resource. If you haven’t already done so, spend some time finding your way around the Bridgeman Art Library and Oxford Art Online. You can access these through your OCA/UCA library access via the OCA student website. Searching I logged onto the Bridgeman Art Library via Open University library website and found lots of images. I searched for patterns, pop art

Christine Griever
Jan 261 min read


Exercise 3: Experimental typography
Below is an extract from Jules Verne’s 20,000 Leagues Under the Sea. Using a single typeface of your choice, lay out the text in as inventive a way as possible. Experiment with the letters and words, using the typographic principles you researched in earlier exercises to significantly alter the arrangement of the text, its rhythm and readability. Think about design group Tomato’s definition of typography – ‘Sound as form’ – and how this concept might apply to your own work. U

Christine Griever
Jan 264 min read


Research task 2: Choosing a typeface
In Exercise 3, you have to choose a typeface for the text, but how do you choose a typeface? In Notes on Book Design, Derek Birdsall describes clearly how you can choose a typeface that is appropriate for your text. Read the section ‘ on choosing a typeface ’ in the book, Notes on Book Design, and use this as an approach in Exercise 3. Notes from choosing a Typeface. While reading through Derek Birdsall's section "On choosing a typeface", I made these notes. The typeface you

Christine Griever
Jan 261 min read


Exercise 2: Double-page spread
This two part exercise aims to understand the relationship between typography, the grid, and the page in more depth by analysing existing layouts and creatively developing alternative ones. Both of these activities will feed into assignment three. Understanding layouts Research into book layouts that you find interesting. These could be art or design books, or others that have more complex layouts that balance images, typography and other content across multiple columns. Trac

Christine Griever
Jan 265 min read


Research Task 1: The Golden Section
The Golden Section, or Golden Mean, has been applied by artists and designers over the centuries to create harmonious formats for their work. In his extensive research, Tschichold discovered that many book designs were based on the Golden Section. Based on a mathematical formula, and directly linked to the Fibonacci series, the Golden Section provides a method of creating and dividing space that is a useful working framework for the book designer. Look into the golden section

Christine Griever
Jan 265 min read


Exercise 1: Type Samples
Find as many examples of type as you can from a range of sources, including newspapers, magazines, flyers, leaflets, online, and printed ephemera. Broadly classify them into serif and sans-serif groups. Explore your computer to see whether you have any of the typefaces mentioned on the previous page. Find other examples on your computer that relate to these classifications. Print these off and begin to create a collection of type samples. Identify Choose five different typefa

Christine Griever
Jan 267 min read
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